Data Challenges
Matt and his team were heavily dependent on spreadsheets for analyzing their data and taking business decisions. As their business grew, their data sources started multiplying which resulted in a lot of work to develop connectors to pull data from multiple sources, standardize it and analyze it on the spreadsheets. Also, as the volume of data grew, spreadsheets started showing cracks.
Our developers used to spend several hours in integrating new data sources and building new reports but still the data quality and accuracy weren’t 100%.
Access to performance data and reports was limited to the management team, so sales & marketing team members were missing out on a lot of insights that could have helped them perform better. That’s when Matt realized that they need to build a single source of truth and use data pipeline and BI solution that can help them aggregate their data, eliminate the spreadsheets, and simplify their efforts of building reports.
The Solution
Matt and his team were on a hunt for a data pipeline tool that can easily fix their problem. They tried almost every data pipeline tool available in the market but none of them was perfect. The biggest problem was that the data was unreliable and without data being fed into their BI tool, they were running in the dark.
My expectations from the data pipeline tool were no high, I was just expecting that it should be reliable and provide good support. When we tried Hevo, we were highly impressed with this tool due to its reliability, wide range of built-in data integrations, and the quality of customer support. Hevo exceeded in all my expectations.
Using Hevo ClickSend built date pipelines that helped them pull data from different source systems like MySQL, Amazon Aurora, Webhooks, Google Adwords, Mixpanel, Twitter Ads and dump it into AWS Redshift data warehouse. With Hevo, ClickSend achieved data integration, with AWS Redshift they were able to build a single source of truth, and with Sisense they were able to get rid of spreadsheets.
It just took us 2 weeks to completely transform from spreadsheets to a modern data stack. Thanks to Hevo that helped us make this transition so smooth and quick. Now all the stakeholders of our management, sales, and marketing team can easily build and access their reports in just a few clicks.
Key Results
Adopting the modern data stack helped Matt and his team take faster business decisions and stay ahead of the competition. With access to entire marketing data, their marketing team could easily determine which channels are working for them and which paid ads are performing better. Focusing on the right channels and campaigns helped them increase the conversion rate of their PPC ads by 20%.
The combination of Hevo, Redshift, and Sisense worked really well for us. All our data sources and destinations are so nicely connected that we don’t have to spend any time on their maintenance. Also, now we can create our reports in minutes instead of hours that too with the most accurate, latest, and complete data.
The biggest impact of this change was on the developers, earlier they used to spend almost 30 hours building the new integration for one data source but now with Hevo they can connect any data source in less than a minute.
ClickSend is expanding globally and is on a mission to become the world’s largest player in the business communication space. Hevo is proud to be a part of this journey by helping them make the right decisions using data.
Excited to see Hevo in action and understand how a modern data stack can help your business grow? Sign up for our 14-day free trial or register for a personalized demo with our product expert.
