- Dcode - Let the Learning Begin!
Watch our specially curated video courses, download the presentations, and gets all your doubts clarified from the experts during the live Q&A session.
Featuring speakers from
Brandee Sanders
Vice President of Marketing
Integrating Marketing Data Silos
- Topic 1: What are Marketing Data Silos
- Topic 2: Why there is a Need to Integrate Data
- Topic 3: Impact of Marketing Data Silos
- Topic 4: How to Breakdown Data Silos
Erica Baity
Founder and Chief Data Evangelist
Building a Single Source of Truth for Marketing Data
- Topic 1: What is a Single Source of Truth
- Topic 2: Why Marketing Needs Single Source of Truth
- Topic 3: Challenges in Unifying Marketing Data
- Topic 4: How to Create a Single Source of Truth
Gabi Steele
Co-founder and CEO
Introduction to Modern Marketing Analytics Stack
- Topic 1: Overview of Marketing Tools
- Topic 2: Challenges with the Old Marketing Stack
- Topic 3: Shift from Spreadsheets to a Modern Stack
- Topic 4: What does the Ideal Marketing Stack look like
Phil Irvine
Vice President, Audience Intelligence
Mapping Customer Journey Through Attribution
- Topic 1: The Complexity in Mapping Customer Journeys
- Topic 2: Fundamentals of Marketing Attribution
- Topic 3: Creating the Attribution Model and High-level Tracking Plan
- Topic 4: Building a Customer Map with Unified Data
Casey Stanton
Founder and CEO
Maximizing ROI on Paid Marketing Channels
- Topic 1: Why to Optimize Channel Mix for Revenue and ROI
- Topic 2: Paradigm Shift in Measuring the Marketing KPIs
- Topic 3: Challenges in Analyzing Performance Data
- Topic 4: The Marketing Performance Blueprint: A Success Formula
Britney Young
Marketing Operations Specialist
Vandhana Sridhar
Digital Marketing Analytics Specialist
Automating Marketing Reporting with Unified Data
- Topic 1: Current Reporting and Analytics Challenges
- Topic 2: Overview of Analytics & Reporting Stack
- Topic 3: How to Create Insightful Marketing Reports with Unified, Accurate, and Real-time Data
Jeff Levy
Founder and VP Marketing
Real-life Marketing Analytics
Case Studies
- Topic 1: Practical Data Challenges
- Topic 2: How to Transform Raw Data Into Actionable Insights
- Topic 3: How to Productize and Commercialize your Data
Q&A Session
We’ve conducted a live, interactive Q&A session with our Masterclass speakers to answer all your questions. Watch the recording of this session by clicking the button below. If you still have any questions or want to share your feedback/suggestions then please write to us at events@hevodata.com.
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